Welcome to the World of Influencers
We all can agree that social media is changing the way businesses work, where this social power is currently influencing consumer behaviors and its decision journey on the active evaluation step.
Millennials watch videos on Youtube and check their Instagram feed basically on a daily basis — it is a place where their favourite influencers share reviews of new products or recommends it as a must-have.
They actively follow people interested in sports, makeup, fashion or any other trend or industry and trust their advice or sponsored products. After all, if your favourite blogger is using this product in his gym routine, why shouldn’t you?
There's no time for reading long written reviews or finding reliable opinions on Internet forums. The power of social media is real and visible and influencer marketing is increasingly breaking the traditional marketing scene.
Influencer marketing is becoming more than a choice for most companies and it's a great way to easily reach concrete target audiences, using them to market your brand. It’s effective, cheaper and authentic.
It’s all about the stats. According to Louis Foong:
- 92% of people trust personal recommendations over brands – even if they don’t know the individual making the recommendation
- 81% of people are influenced by their friends’ social media posts
- 71% of customers report having an improved perception of a brand when they read positive reviews on social media
So, if you’re a brand wondering why you should consider influencer marketing, you may want to consider the following which may help:
1. Builds consumer trust
It is a demonstrated fact that people are more likely to trust what a celebrity or blogger expresses about a product — even if it’s a sponsored post — than, for example, reviews of the product on the corporate website or Amazon. It’s organic, reliable and visual.
2. Reach the exact target audience
Do you own a new and innovative sports brand? What if you collaborate with this well-known Instagrammer and, with a single post, you reach 10K users who might be interested on your business and your brand? Think twice.
TIP: A different product category has different influencers so choose the appropriate influencer wisely.
3. Boost SEO
The more people talk about your brand and share posts mentioning it, the more relevant or popular it would be for Google in terms of search rankings. Hence, an influencer marketing strategy will help you to generate better natural backlinks for your website.
4. Avoiding block ads
Millennials very often use block ads. In fact, Google Chrome or Firefox tend to facilitate that work and include them as extensions one can easily set up on their browser.
Therefore, you could be spending lots of money on ads that people are not seeing when on the other hand there’s no option of being blocked when an influencer is sharing your content.
FINALLY, THINK SMALL
There is also room for micro-influencers. People with a moderately low to medium follow rate may be more compelling to your niche market.
Micro-influencers have a higher impact on their followers than a celebrity and the engagement is notably higher. This would have an effect in terms of brand awareness, brand image and creating a stronger bond of trust between your brand and potential consumers.