A Positive Outlook for Influencers and Branded Content Amidst a Time of Uncertainty

Brands and Influencers are taking on a more human approach to content — We’re all in this together.

Source: ‘Inside the Adidas Originals Ozweego Release Experience’ — Event Marketer

FIGURING OUT WHAT IS THE NEW ‘NORMAL’

Photo by Alex bracken on Unsplash

AND NOW WHAT? WHAT SHOULD WE DO?

Source: Instagram blog. Donation Sticker instructions: here.

A SHIFT IN CONSUMER BEHAVIOUR

WHAT DO INFLUENCERS HAVE TO SAY HERE?

Nick Wooster X Cartier. Source: Instagram

AND WHAT ABOUT THE INDUSTRY?

Photo by Mike Kononov on Unsplash
Photo by Ashim D’Silva on Unsplash

BUT ULTIMATELY, BRINGING OUT THE BEST OF US

Digital strategist by day. Travel enthusiast. Thrive Global & HuffPost Contributor | Business & Digital Top Writer @ Medium

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